The mindset that built my empire (and how you can use it)

I got a private message from a mate in the UK, and I am going to answer it out in public, because it can help a lot of other people. He wrote: I am interested to know how you grew up and got your big think mindset. Were you always larger than life, the alpha male at school? Maybe you could do a video about this. Well, guess what. Not maybe. Let's do one.

Was I larger than life? I was always larger, I will give you that, because I have a big body. I grew up on the wrong side of the tracks, and I was always the biggest kid in whatever group I was standing in. But the alpha male at school? I am going to say no. I was a normal kid.

Then, at a certain point in my life, I made some decisions. I decided that if I was ever given a chance, I would do something with my life. And I was given that chance. And boy, did I take it. That is the real start of the mindset. It did not come installed at birth. It came from a decision.

Point to the cat

The more you find out about yourself, the more you learn about how the human mind works. Not the brain. The mind. They are different things, and knowing the difference matters.

Try this. Stop and close your eyes for a moment and think of a cat. You get a picture of a cat. Now point to the cat. You are going to find it is out here, in front of you. It is not inside your skull. Your brain is part of your central nervous system. Your mind is something else, more like cloud storage than hardware.

Why does that matter? Because you have the ability to put things into your mind, and you get to decide what goes in. You get to make the decision of what you want to do. Nobody else loads that picture for you.

Take the leashes off

You also get to decide how many leashes are put on you, and how much you hold yourself down. Most of the weight people carry is weight they agreed to carry. There are things you can do about it.

Find out more about who you really are. There are books you can read, videos you can watch, so much you can do to learn who you actually are. And then you just work on it, man. You work on it every day.

Then find the vehicle. Get your own company, or go work for somebody who does things right, and move up their command channel. Either path works. What does not work is standing still, waiting to wake up one morning feeling like an alpha.

Set it way up there, then back it down

As far as your goals, you have got to set them high. You have got to get them way up there. And then you have got to reverse engineer how the hell you are going to get there.

You do not just say, I want a million dollars a year, and stop. Now, it is okay to want the million dollars a year. Want it. But if you think you are going to end up making a million plus dollars, euros, or pounds a year just because you want it, you are delusional. This is where the work comes in.

Back it down. In order to be there, I have to be doing this today. Next week I have to be at this much. The week after, this much. You lay it all out, guys. Every step, written down, in order, from today all the way up to the goal.

Keep measuring

Then you strive to do it. You keep going, and you keep going. There are so many tools you can use, and they all come down to the same move: keep measuring. I am here now. I want to be there. Track it through time, week after week, and let the numbers tell you the truth about your progress.

That is the mindset that built everything I have. A decision to do something with the chance I was given, a mind I choose what to put into, goals set way up high, and a plan reverse engineered all the way back down to what I have to do today.

You lay out that program. You lay out the plan it is going to take to get you to that point. And I tell you, man, it is doable. You can do it.